Tony came to us asking for a complete design of a new business he wanted to set up. He’s very experienced in car body repair. He wanted his business to represent professionalism, but also have the personal touch. With this in mind, it was important to have a picture of himself alongside his brand. The face of a business is usually purely a logo, but then you don’t see it as a person, but as a separated organisation. Having Tony on the website and the other visuals, it makes the business have an actual face.