Eden Solicitors wanted to use their main brand colour of dark purple throughout their stationery, without taking away from the clean professionalism of black text on white. With this in mind, we simply kept the more traditional letter and compliment slip mostly white, with their logo being the brush of purple. Being able to not have the purple as the main colour in all visual items gives a lot more diversity and potential when designing, and doesn’t keep it being stuck all one dark colour. Even with the rightmost item, it looks nice having it mostly purple alongside the rest of the mostly white items. Visual variety keeps the viewer engaged.