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Hampden Cars Logo

Hampden Cars wanted to really target the upper market demographic. With this in mind, minimalism works very well, as well as using a serif font as the main font, but then using a clean sans serif for the tagline to add complimentary fonts. It’s a perfect example of how visually pleasing a simple concept can be. When it comes to logo design, it isn’t about the volume of things going on to get a feeling of value for money, it’s about paying for the expertise in knowing how to give off an impression with simplicity.