With SRS Media, the client came up with an idea in his head. Once we visually showed him what it looked like, he agreed that it probably wasn’t ideal in practice. Due to this, we gave him a few varying logo design options to show how else the logo could look like. Once he liked one of the ideas, we then iterated that design with different fonts and colours to give further options. Logo design goes through phases, we keep going iterating until the client is happy.
Some of the iterations of the same concept: